CAPTIV-NeuroLab for Marketing & Neuromarketing
Your brand success? A strategic challenge!
Thanks to CAPTIV-Neurolab genuine solutions, it becomes so easy for your branding to raise visibility, improve its attractiveness and remain different from its competitors.
Online ads, TV ads, outdoor ads, videos, movie trailer and so more...
measure simply and efficiently their effect on the respondents.
Ensure the first impression of your packaging is the best by studying its impact on perception and emotion, as well as its suitability or convenience.
Test new product
Shape, material, color, usability, texture, smell ... get consumers feedback using or tasting your product to understand and then fully satisfy their needs.
Observe shoppers' behavior in real or virtual environments (retail, store, ecommerce website...) to improve conversion and customer experience.
Why choosing CAPTIV-NeuroLab for marketing and neuromarketing ?
Market research companies, Advertising agencies, Sensory analysis labs, advertisers: CAPTIV-NeuroLab solutions are designed for you!
What our customers like?
A fast and relevant process for studying human behavior in 4 steps
Create your custom scenario
Write instructions, select picture, video, website, ad any static or dynamic media and build step-by-step your own scenario.
Connect your equipment easily
Thanks to Captiv-NeuroLab compliance and its plug-and-play architecture, connect easily wireless sensors, eyetrackers, webcams...
Record participants behavior and reactions, whatever their situation or the device used: static, mobile, virtual.
Visualize and analyze
Enjoy smart and detailed reports - immediately. Export data, graphs and results in your own reporting documents.