CAPTIV-NeuroLab for Innovation & Product Development
Who is better than your own customers for testing your innovations?
CAPTIV-NeuroLab provides a wide range of scientific methods and tools for recording in real time customers' behavior as well as their emotional responses, to help evaluate the relevance of your innovation process.
Test product design
Design, usability, texture... combine a set of relevant methods for measuring consumers’ behavior and reactions for making sure your new product is effective.
Test living lab
Research, creativity, designing new products in collaborative groups… study interactions and emotions of subjects with various profiles.
Why choosing CAPTIV-NeuroLab for innovation and product design?
R&D offices, innovators, marketing agencies, living labs, research labs : CAPTIV-NeuroLab solutions are designed for you!
What our customers like?
A fast and relevant process for studying human behavior in 4 steps
Create your custom scenario
Write instructions, select picture, video, website, ad any static or dynamic media and build step-by-step your own scenario.
Connect your equipment easily
Thanks to Captiv-NeuroLab compliance and its plug-and-play architecture, connect easily wireless sensors, eyetrackers, webcams...
Record participants behavior and reactions, whatever their situation or the device used: static, mobile, virtual.
Visualize and analyze
Enjoy smart and detailed reports - immediately. Export data, graphs and results in your own reporting documents.